of what he said in 1964 didn’t become visible to 
other people till the 1980s, because his notions and 
his definitions of the media precede CD-ROM, the 
personal computer, and MTV and the information 
superhighway and so on. As well as the political 
campaigns of people like Ronald Reagan and the 
resuscitation of the corpse of Richard Nixon. 

So all of these, both in terms of the influence of 
the media in politics in terms of what the media 
were capable of technologically is implicit in 
McLuhan’s book. It wasn’t until I reread it, and 
reread it very carefully, that I appreciated the 
accuracy of his perception. So I then found myself